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signalnotego.com ↗
Signal Not Ego
A road-safety campaign asking drivers to do one small thing: use the turn signal.
The idea
Most bad driving is ego, not ignorance. The campaign gives people a pledge to sign, a count of who has signed near them, and slogans worth sharing. Simple enough to spread, specific enough to stick.
The build
Built from the ground up: the brand, the front end, and the backend that takes pledges and keeps a live count by state and county. Every number on the site is a real signature.
Where it stands
Live and taking pledges.